Lately, I've taken to admitting: I am particularly susceptible to Instagram advertising.
I mean, to some extent, aren't we all? This is a big-money business. In the third quarter of 2018, Instagram generated an estimated $2 billion - which accounted for 15% parent company of Facebook’s $13 billion in ad revenue. And that's only expected to continue to grow.
Something about Instagram ads, in particular, just feels so perfectly targeted. They're always speaking to me, man. I'm a marketer! I should know better! It's embarrassing! And yet, I keep on hitting that "Order" button on products I first discover through social media.
Here are five of the products that snagged me - & whether they were worth it.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiTbU3Trxi3BVaaJpCc7dTZvtHbomJ22sRNEzlxiwR_vqclOrntfltMuvx5wGsYf6Np31eE9U37uVSRCDbhONhmlzQjSGTPW7f4vYBfypkEeWfy-KAlNxhk4xl-tJ8qDf7-gpUw3OPcsE/s640/Rothys.jpg)
1. Rothy's: The Point (Flats)
Cost: $145 per pair (but $20 off your first pair with a referral link)Where I saw them: Instagram, obviously
Why I bought them: I was inspired to buy a pair of Rothy's after I worked a conference wearing Target flats that looked cheap & made my feet hurt. I thought, "I am 34 freaking years old, & I should be wearing adult shoes." I went home & immediately ordered a pair of black Rothy's, which I'd been eyeing because they seemed to have great reviews in the IG comments.
Verdict: These shoes are expensive, which sucks, because I want to own a million pairs. But they're wonderful enough - & comfortable enough - that, yes, I want to own a million pairs. They are, from now on, probably the only shoes I wear.
Referral? I've already raved about these shoes on Instagram, & quite a few friends have pulled the trigger on buying their own pairs as a result of my raving. If you want to do the same, my referral link gets you $20 off your first pair.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD_KPq75R0E2bWPsMO_Q0EeP7nys2QbuxPen-f8rgzKMzjRTxE6KVoy12Cm2pxAr0Z9EkJKBY31LMcFFAL0n76oJwfaPv5NO2_vaWjG-GqXz9ZP6qpVbxeaNIPOxTNWIQvCaVQMcePOkE/s640/Girlfriend.jpg)
2. Girlfriend: High-Rise Compression Leggings
Cost: $68Where I saw them: Blame it on the 'gram again
Why I bought them: Since I started going spinning classes on a regular basis, I've also started seeking out high-quality, comfortable, cute workout clothes. Girlfriend is sustainable & ethical, & they offer inclusive sizing options - a rarity to find all in one company.
Verdict: I've already written an entire blog post about how much I love these leggings, so I don't need to tell you about 'em again. Suffice it to say I own four pairs & can't check Girlfriend's website anymore because I can't keep myself from buying. I love them, I love them, I love them.
Referral? Yep! If you want to love them, too, my referral link will get you $10 off a $95 purchase.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw_RZI4Vv6NMnXZUsiWvuBdcNQ3YWilC8C1NUVaBDZHEigvY0wGzMj7rnoiUGGpIN_C1WLiyWzgmhuj9km7GWt6n369wCTTwZr_bLMAycc7jYhatgmnVdZrhmWV0YUgk1TxdcYoZudGaw/s640/Shoes.jpg)
3. Native Shoes: AP Mercury Liteknit Sneakers
Cost: $45 (on sale from $90)Where I saw them: Instagram Stories, specifically
Why I bought them: On IG, their Audrey shoes looked soooo dreamy & perfect for summer that I sprung for the Audrey Bling in "metal bling." Unfortunately, when they arrived, they were too big, & they were also... well, hella ugly & cheap, like Crocs trying to be fancy. I returned the Audreys... & decided to try again, ordering the AP Mercury Liteknit in "mochi," a final-sale color.
Why would I try again with a pair of shoes that were final sale? I'm not always a smart person - but luckily, they worked out. When the site says these shoes "transcend the limits of weightlessness," they're not just being dramatic or douchey: These sneakers are super lightweight & almost feel like wearing slippers. (Mine are chartreuse, BTW, which is similar to the current "sunny green" option.)
Verdict: I wouldn't order another pair, but I like the ones I bought. Don't, however, be fooled by those dreamy-looking Audreys, which don't live up to the Insta-hype.
Referral? No, but signing up for their email newsletter will save 10% on your first purchase.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq1zO1qka8kNnqnZEl-Z8_n2QT4MBDmFEXIE-_rhosHIfagO9p9V_OjbB-88Gg15-SnfQBr2Um0PA96UbG5PjsgqWTTcmv1c9riTutSICxuIcJvBISyuMf3mY3M6rDyh5kYIJYBNhKJIo/s640/Flamingo.jpg)
4. Flamingo: Face Wax Kit
Cost: $10Where I saw them: Instagram Stories
Why I bought them: Do I have a particularly hairy face? I don't think so - but I do have a little peach-fuzz mustache (don't we all?), & I don't take care of it as well as I should. Their IG Stories ad of a girl actually waxing her upper lip made me cringe... & also captivated me? This kit includes soft gel face wax strips, plus post-wax essentials to soothe skin.
Verdict: I don't know how I'm supposed to feel about a face waxing kit, really. Face waxing always sort of sucks & hurts? But Flamingo has great minimalist branding & design, & this little package includes all I'll need to keep my baby mustache away for the rest of the year, probably. It's not like I wax super often? Would buy again/would recommend.
Referral: No, but they're pretty inexpensive, overall - with free shipping!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwruEukiK_FwkOst4IlwL55JhK9yYPHIi_xzmSBWnSLBI3GRfU1nsw6MFyYD08Z23_cq58E8N7YISl0k8-0HSah6ZrMNwChKPEXt8fi2w_6m4gNqPNox6Te0W-_KTmv0mzclpZJgTIVNc/s640/Bra.jpg)
5. ThirdLove: 24/7™ Classic T-Shirt Bra
Cost: $68, though you save money if you buy multiple brasWhere I saw them: Instagram & Facebook (plus podcast ads!)
Why I bought them: Buying new bras is the worrrrst, & it sucks to spend so much money on something so vital & boring. ThirdLove sold me with their boob quiz, their sizing options, & their 60-day return policy - & once my first bra arrived, I liked it so much (& it made my boobs look so good) that I immediately ordered two more of the same.
Verdict: Weirdly, I think I liked my bras better in the first few days I wore them than I do now, a few months later. They feel slightly less comfortable than they did before - but maybe my body has changed, not the bras? Who knows, but I'd still buy them again.
Referral? I think my referral link gets you $15 off your first bra, but their instructions aren't super clear. But, uh, if you use it to buy something, I'll get $15 off, so hey, if you're feelin' nice...
What have you bought after seeing it advertised online? Anything you're thiiiiisclose to buying?
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